Search Engine Optimization is a hilarious thing to type into the internet. People go bananas analyzing why it's so important, how you can improve it, tips and tricks, and oh god --- now it's even more important than when I began this sentence! Every author of every article is an expert and you better listen up or you're business is going to fail and it's all your fault. You know, typical feel good stuff. This SEO writer in Delray Beach, Florida (see what I did there?) is not